Brezel Baking Co. is a fictional soft pretzel company created for a project for my master's degree. The project involved designing food packaging, including all visuals, die cuts, and mockups, for an ethic food of choice. I chose Germany's soft pretzels, sold both individually and as part of a homemade soft-pretzel kit. This was created using Adobe Illustrator and Dimension.
Front-of-box design for the pretzel-making kit
Lid design for the homemade pretzel-making kit
One side of the box for pretzel-making kit
One side of the box for pretzel-making kit
The logo design for paper bags
Paper bag die cut design, for individual pretzel sales
The die cut for the box design
